Say something once, why say it again?

Herman Cain steps up attacks on Occupy Wall Street protests (LA Times 10-9-11)

The mistakes: … calling the protesters “jealous’ Americans who “play the victim card”

his colleagues were putting signs in the windows encouraging them,’ Pelosi said.

The Copy Vigilante says: I dig the band Talking Heads. They wrote a great song called Psycho Killer where they sing: Say something once, why say it again?

But the question here is, why is the LA Times using an apostrophe not once but twice when there should be a closed quotation mark instead?!