What’s in a name nbcnews.com? Everything!

The story: Former Manson follower recommended for parole after 40 years (nbcnews.com 10-4-12)

The mistake: “Former Charles Manson associate Bruce Davis…”

“…recommendation that David be released.”

The Copy Vigilante says: Why should we believe anything in this article when nbcnews.com can’t even get the person’s name right? The first four times he’s mentioned his last name is “Davis”. But in the second-to-last paragraph he becomes “David”.  One of the first things my editor told me years ago at a major daily newspaper was this: “Make sure you always get the person’s name right!”